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The Dress:
From the Chloe Spring / Summer 2010 collection similar to the dress Coulson chose. Available on: www.netaporter.com/wedding
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NEW YORK | SHOP | 05.07.2010 | Melissa Whitworth .
Searching for the perfect wedding gown five years ago, I was frustrated by the rigmarole of buying a traditional wedding dress – endless fittings, months of waiting, not to mention over-the-top gowns I didn’t even like (I ended up buying a simple, ivory “non-wedding dress” shift by Dolce and Gabbana). There was something missing for me and other time-starved, fashion-conscious brides: I used the Internet in every other area of my life, but there was no good resource online for helping me plan my wedding. I yearned for online research tools, access to past runway looks, and a guide to chic accessories.
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That’s all changed now, as companies have jumped in to fill the void. Almost every aspect of the modern wedding can be planned and paid for online; from dresses, bridesmaids outfits, gift registries, honeymoons, invitations and thank-you cards. There’s advice on how to phrase a formal invitation and iPhone apps that will help to plan the whole event, or browse dress styles while riding in a taxi or sitting in the doctor’s office waiting room.
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