up girly boutique caters to the twenty- and thirty-something L-train locals as well as notable neighborhood names (such as Alexa Chung, who lives up the street), but her hipster clientelle goes well beyond the ‘burg. Serious style seekers from across the country regularly phone in and visit the online store to snag special items from creatively curated collections.
Waldron, a former Emmy-nominated broadcast journalist and television producer has spot-on instincts for what’s “news,” and after a ten-year career reporting for PBS, CNN, ABC and NBC, she still uses the on-the-scene, eyewitness approach. “I’ve always loved shopping and seeking,” Waldron says. “I like to offer merchandise that is functional, wearable, special, unique, and sometimes off-beat. However, I always throw in a small number of pieces that are dramatic, unexpected and just too hard to pass up.”
While she does most of her seeking from the runways of New York and Paris, she also curates and contemplates during her personal travels. She recently discovered a line of hand-toiled leather sandals in Merida, Mexico, and her she immediately placed an order for Clare Vivier’s understated handbags when introduced by a friend in LA.
Jumelle’s spring stock is still arriving, but they’ve already started pre-selling bits and pieces. Of a fluorescent yellow zip-neck silk top by Sonia Rykiel, only one is left; the recent addition of jewelry from local designer Satomi Kawakita is
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Serious Style:
Seekers from across the country regularly phone in and visit the online store to snag special items from creatively curated collections.
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