Tailored to your trend preference, precise skin tone or even to match your favorite outfit.

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"color" tailored to your trend preference, precise skin tone or even to match your favorite outfit. In fact, Bodge and crew once custom-created a palette to match the icy silver gown PinkMemo editor in chief Katrina Szish wore on the red carpet at the Academy Awards. An unexpected mix of peach and teal eye shadows was offset by a semi-sheer berry lipstick, which providing a stand-out look and was a far cry from a matchy-matchy smoky eye or the predictable Old Hollywood red lips and liquid liner look. The Three are true artists.

These artists also have a knack for riffing on a trend and garnering it cult-like status. After spotting near-black matte lips

on the Spring 2010 runways of Jason Wu, Dennis Basso and Rodarte, they quickly created “Noir,” a lipstick in sheer black with hints of crimson red and plum that incorporates built-in stain pigments that uniquely interact with the natural ones hidden in your lips. “One swipe imparts a very deep, sheer burgundy,” reads the product’s description. Or, paint it on in layers for a Goth glam yet modern look.

“Full coverage colors…were the norm for many decades,” says Bodge, a make-up artist and Creative Director for the brand she co-founded. “Trends in coverages nowadays are