Salvatore Ferragamo Welcomes the New Signorinas

The buzzing social media world just welcomed five new it girls, or as they are officially titled, The Girls About Town. To compliment Ferragamo’s latest scent, Signorina, the Italian fashion house set out to find timeless, modern and fearless women to document their daily inspirations.

Nicole Simone, Sarah Reynolds, Tiffany Godoy, Beth Garrabrant and Nile Nussbaumer – who hail from Los Angeles, New York, Dallas and Paris – will each blog their way through fashion, food and art.

The digital inspiration haven also features the face of Signorina, Bianca Balti and friends, Rachel Chandler Guinness, Alexandra Richards, Theodora Richards and Lauren Remington Platt. To capture the Signorina girl in action, Phil Pinto directed the “The Signorina Story.” As you watch below, the short film celebrates the freshness of spring and the inhibition of fashion with the touch of Ferragamo magic.

With just a few posts, the five girls are already pooling together a beautiful assortment of images and text. Their unique backgrounds and passions allow for five distinct lenses – each contributing something special.

If you think you the next Girl About Town, visit their website below, and you just might be given a new platform to share your insights.

Visit: Salvatore Ferragamo, The Girls About Town

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