If Karl Could Buy the World a Coke…

Its bottle would include touches of hot pink and be emblazoned with his silhouette.  Me too, Karl!

Saturday morning in Paris, eager fashionistas lined up outside luxury fashion boutique Colette to get their hands on a bottle of Coca Cola Light (Europe’s answer to Diet Coke) designed by his majesty Karl Lagerfeld.  Kaiser Karl, a long-reported Coca Cola Light fan (rumor has it he lost 90 pounds on a strict-if-questionable diet of steamed vegetables and the zero-calorie soda), gave the iconic Coke bottle a high fashion makeover.

Once Colette’s doors opened, the crowd headed downstairs to the store’s water-bar, passing a gigantic replica of the bottle on the way.  Karl’s limited-edition bottles are made of sleek aluminum and designed with his famous silhouette and signature.  In lieu of Coca Cola red, Karl’s bottles feature touches of hot pink.  When they reached the front of the line, customers were able to buy individual bottles (the man in front of me bought 2 dozen) or an even-more-exclusive box set that houses a bottle and matching bottle opener inside a concealed drawer.

Because a high fashion bottle of soda deserves an equally chic ad campaign, Karl recruited top model Coco Rocha then styled and shot the advertisements himself.  What fabulosity will he think of next?

Lagerfeld devotees from the U.S. can order individual bottles or opt for the box set, but they’ll need to pay international shipping.

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