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HANDBAGS OF FRENCH CHARM

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Posted By Julie Stump | 03.24.2010 | 07:30 AM  


Tis true that many of us covet that Parisian ‘je ne sais quoi‘ when it comes to style — the way French women seem to be effortlessly pulled together, right down to the scarf near-haphazardly looped around their long necks.  And now, a touch of that charm is suddenly within arm’s reach — literally — with the opening of the Jerome Dreyfuss boutique at 473 Broome Street.


Jerome3


Hailed as one of Parisian women’s favorite handbag designers, the Jerome Dreyfuss collection is at once ladylike and edgy.  The new retail space, originally a 19th century fur shop for men, retains its sense of Old World charm, plus its function is two-fold:  one part shopping experience and another part art exhibition.


jerome2



Dreyfuss built a wood cabin in the middle of the store to house his lust-worthy satchels and turned the industrial space surrounding the cabin into a kind of pop-up art gallery.  Designed with a modernist, rustic feel that captures the essence of Jerome, his carryalls have found a happy home.  Hopefully, those same beautiful handbags can find an even happier home on one of our French-with-envy shoulders.  PinkMemo says Oui, Oui!


One Response to “HANDBAGS OF FRENCH CHARM”

PINKMEMO New York | The Front Row – Style, Trends, Fashion and Shopping Blog says:
April 23, 2010 at 9:59 am

[...] market and the whole subject has gained prominence.  One need only look to the frenzy that the opening of H&M caused in Israel to see that Israelis are thirsty for style.  In “AT” we try to help [...]

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