Brave New World

Entrepreneur and former professional golfer Andreas Huber approaches his new business venture like a golf swing.  The follow through is not to be approached lightly. In an increasingly digitized world, startups professing to be the next big thing are popping up with a frequency that surely has Orville Redenbacher rolling in his grave. Much like popcorn, however, they puff when overheated and share the life expectancy of a gastrotich. Next, please.

But Founder and CEO of Locality Media has already moved on, unassuming in jeans and converse, but deadly serious as he faces bold new horizons with a clarity of vision and a simplicity of structure that have little room for hot air. Cutting edge technology? Check. Claims to provide local governments the most advanced, easy-to-use technology tools? Check. What makes Locality Media so different, then? And why is an online fashion magazine dedicated to reporting international fashion, style and luxury lifestyle news care? Not very PinkMemo. . .?

Huber and his team stand poised to provide our local officials with the tools they need to protect us. Before handbags, before high heels, before next season’s anything, the Pink Memo reader recognizes that nothing is more important than the safety of our loved ones.

Monitoring convicted sex offenders and making sure they do not enter school zones? Locality Media’s solution has license plate readers working in tandem with intelligent video software – local police are alerted. Communities facing a sudden rise in violence invest in security cameras, but the investment is futile because they lack the manpower to monitor the devices. Enter Local Media’s video analytics  and potential threats are reported in “real time.” A crime caught on tape is, afterall, still a crime committed. Huber tackles the holy grail of the tech realm by seeking preventative solutions.  Omniscience.

So when Union red tape curtails employee accountability and our tax dollars burn like it’s Sherman’s March to the Sea Part Deux, and legitimate civilian complaints drown in a fragmented black hole, Locality Media once again rises to the challenge. They use smart phones and a public website which works so seamlessly with the existing agency’s web presence that the installation seems effortless and the result amost customized. They’re a little like Bat Man. A premium is placed on securing a dependable surveillance; a loud presence is not only gratuitous but self-defeating. Complaints are now empirical, recorded data that can be analyzed by community leaders to both predict and prevent: a road is re-paved, for example, before your tire makes the tiresome discovery and you are on the side of the street calling in a complaint that is scribbled on a piece of paper and easily lost. Human fallibility is inevitable, but Huber, remember, is chasing absolute precision. Why not let technology that is already in place do the recording? Telephone is a game that is only entertaining in kindergarten, and in life sometimes the messenger can get killed.

“There are quite a few products that can gather the data we’re talking about,” Huber admits candidly. “But then what do they do with that data? Nobody was offering the complete solution. We will. It’s all about the follow through.”

It all seems so easy. The website is disarmingly simple. It almost seems simplistic. The visionaires behind it are standing quietly, too. No bells, no whistles. No fancy tech talk. The definitiveness of a Rand hero, armed with a Georgetown business degree and five years at Deutsche Bank in strucutring, sales, and trading of complex financial instruments. But he’s thirty.

Too green?

Well, it is a color Huber has been known to wear well. We’re thinking maybe, just maybe it’s something else. A quiet confidence.  An ability to listen. A  genuine desire to use modernity to safeguard our oldest value system. 

There is nothing more luxurious on earth than the gift of safety. . . or more elegant than a perfectly executed swing.

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