05.28.2010 | Cynthia Rowley -- fresh off a rad collabo with surf staple label Roxy -- will open her brand spanking new boutique in Montauk just in time for Memorial Day weekend. Perfect for all you Bettys out there, Rowley's roost will be distinguished only by a blue neon "Shop" sign, and will carry all the designer's goods, ranging from garden tools to ready-to-wear to the customized surfboard she created for Meyerhoffer. Throughout the summer, the store will house multiple pop-up shops plus a concert series at the Memory Motel next door. I'm stoked.