Melissa Skoog | SCENE STEALER
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MELISSA SKOOG

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Melissa Skoog: One of the stylish minds behind the updated guidebook "Always in Style."
 
NATIONAL | SCENE STEALERS | 10.15.2010 | Anisha Lakhani.   When bestselling author Doris Pooser was looking for a co-author to update her lauded fashion guidebook Always in Style, Melissa Skoog was the obvious choice. A glimpse into Skoog’s gold-plated career establishes her as a true industry insider. After starting her fashion career at Vogue, Melissa then worked for Marie Claire as an accessories editor before moving to San Francisco, where she co-managed a $200-million annual retail business for 360 stores nationwide as a merchant in women’s fashions for Banana Republic. Four years later her next role, as vice president of public relations at Prada for the men’s and women’s collections in the U.S., brought her back to New York City. Skoog currently owns her own creative agency and consults luxury and fashion brands on communications, marketing, and brand development in New York City and Chicago.

Tell us about the book!
Always in Style originally came out in the 1980s, and I was honored to co-author the latest, updated edition. Amina
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Getaway Glamour. Shop Vacation. NET-A-PORTER.COM
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