Heirloom chic puts a modern twist on classic jewelry
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You juggle a lot of balls. How do you shift between the worlds of real estate, hospitality, charity, and fine jewelry?
It's a lot! My focus has always been the Trump Organization as I'm the Executive Vice President of Development and Acquisitions. The jewelry line is my first independent project outside of Trump Organization and I am excited to bring my passion for jewelry to life. It's a constant juggle between Trump Org., the jewelry line, the book (The Trump Card), the charity [Ivanka is a spokesperson for the UN Foundation's Girl-Up campaign]… But my parents had always put an emphasis of hard work and dedication and I live by that ideal.

What inspired your latest jewelry collection?
The 2010 collection is inspired by wearable styles that can transcend from day to night. The price points start at $450 making the pieces accessible for young women who want to start their jewelry collections.

What is “heirloom chic”?
It's the creative vision behind my jewelry line. It's the youthful reinvention of important, legacy jewelry. Heirloom chic puts a modern twist on classic jewelry capturing a sense of fine workmanship, tradition and an off-hand elegance.
 
Ivanka Trump: Showing off earrings from her new jewelry collection.
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