M2F Brand Denim Takes Over Hollywood and Our Hearts

Candy-colored denim is at the top of our summer wish list, and M2F is the only brand we’re buying. Not only has it taken over Hollywood, swathing the legs of ladies like Nicole Richie, LeAnn Rimes, Whitney Port and Maria Menounos, but the brand has also won over our hearts with its eco-friendly guarantee.

Whitney Port (in Tiger Lily) and Nicole Richie (in Lavender) wearing M2F

M2F jeans are made with interrelated earth friendly technologies: Made2Fade Yarn and the Clear H2O Colors dye process. They make it possible for us to get the unusually hued denim in vintage pastels that chips and fades just like traditional blue jeans during stonewashing, sanding and grinding. Plus, retailing at $75-130, M2F denim is perfectly affordable!

LeAnn Rimes and Maria Menounos both wearing M2F skinnies in Starflower

Pick up a pair at Fred Segal or online at Singer 22 and Planet Blue.

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