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Clothes Conscious |
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Today's eco-sensitive designers are as savvy as they are stylish. They're embracing fair trade in developing countries, monitoring production techniques (which helps to conserve energy) and using sustainable and recyclable fabrics, all in an effort to aid our earth and its current condition. So what does this mean for us fashionistas? By creating cool clothing alternatives that’ll better the environment (and do so while looking hip), fashion is moving forward in a consciously modern direction. |
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First up on the list of do-gooders is the hip jean label Earnest Sewn. Started by Scott Morrison, the former co-founder of Paper Denim and Cloth, the label consists of superior design, style and fit; each ideal ingredients for any jean collection. Add in quality and sensitivity towards the environment and you’ve got the makings of their newest line, 'Greencaste', a 99-100% organic, resin free collection of jeans. Launching in early November and exclusive to Barney’s New York, the line, which utilizes a new process of air-drying, helps to eliminate the harmful use of electricity and gas by employing natural, earth-safe methods like removing bleach and using starches instead of 3D finishing.
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Greencaste Jeans |
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Another notable in the eco-fashion scene is L.A. based Linda Loudermilk, whose line of organic, sustainable clothing employs nature as its inspiration. By channeling punk energy into clothes of grace and volatility, Loudermilk, who cultivated her skills at the Colorado Institute and on the Paris runway, has propelled the eco-conscious movement even further with her trademark fabrics like sasawashi, bamboo, sea cell, soya and other exotic self-sustaining plants. With eclectic dresses, suits and jeans, fine intricate detailing and a soothing color palette, Loudermilk has designed a line of clothing that not only looks incredibly chic but also socially and morally conscious. Now that’s not something you hear about in fashion everyday.
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LA designer Carol Young has a similar take on things. A former architecture student, Young has traveled the world, visiting places like India and Japan for inspiration. After completing a fellowship at Cornell University in New York City, where she produced a collection that included recycled-clothing and activewear, she’s gone completely eco and never looked back. Now residing in LA where she creates ultra-sweet mix-and-match organic and recycled cotton knits, polka-dot silks and embellished bamboo denim, her label Undersigned by Carol Young continues to evolve and explore the opportunities that lie within both fashion and function.
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Finally, all signs point to Edun for fantastic pieces with a nod to the earth. Bono (of U2 fame and husband to founder Ali Hewson) even goes so far as to say that fashion is a way of making activism sexy, which couldn’t be truer. A collection brimming with uncomplicated, feminine designs, Edun’s socially responsible position to foster sustainable employment in developing areas of the world is making a difference where it’s needed. With gorgeous flowy tops, quintessential skinny jeans, and an array of dresses and jackets perfect for any season, it’s a must-have label for anyone who is stylish and a sensitive shopper.
Available:
- Greencaste by Earnest Sewn: Available exclusively at Barney’s New York, Dallas – NorthPark
- Undesigned by Carol Young: Available at www.thegreenloop.com
- Edun: Available at Anthropologie stores and Octane, West Village, 3699 McKinney Ave. Or visit: www.edunonline.com
- Linda Loudermilk: Available at Stanley Korshak, Dallas
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