BY TARYN BICKLEY

For many, a shop is only a shop until it exceeds your expectations. Whether that occurs because of a collection of sought after lines straight off the runway, or because of tempting incentives, customer service or the overall environment, the end result supports the idea that sometimes the simplest details can amount to the greatest successes. After all, a store is only as good as the idea behind it, and in V.O.D. we trust.

Opened in 2007 by Jackie Bolin, Liz Thompson, and Elizabeth O’Mahony, three friends itching to deliver sublime style to the Dallas masses, V.O.D.—or Valley of Dolls as it stands for—is a shopper’s haven filled with delectable wares, exceptional variety, and a plethora of extended services. “We want to offer shoppers hard-to-find clothing and labels at a range of prices in a laid-back, low-key environment,” says Bolin, who does a lot of the buying for the boutique in both New York City and Paris.

Choosing to incorporate global aesthetics, mouth-watering accessories, and a vintage collaboration with archivevintage.com, the girls of V.O.D. have delivered an appealing destination for the city’s eager fashion-followers. Avoiding most of-the-moment trends for the sake of longevity and exclusivity, the owners have instead infused their store with standout silhouettes like long, floor-sweeping dresses and skirts, leather jackets, jumpers, plaids, florals, and separates. Taking into consideration what’s coming off the runways, they’ve effectively developed their own seasonal initiative.