Behold, BHLDN Arrives in Chicago Alas!

Over 300 stylish supporters turned out for Monday night’s glamorous launch party celebrating the arrival of online wedding and special occasion brand, BHLDN, and its second ever brick and mortar location in Chicago.

The romantic, vintage-inspired brand comes to life in the form of a 19th century European style townhouse with soaring 15-foot ceilings perfect for adorning with wings (of love, presumably), saturated French blue walls, a spiral staircase, and grand windows looking out to The Waldorf Astoria.

The two spacious levels hold well-edited attire and trimmings for the special day, including a curated collection of one-of-a-kind vintage treasures exclusive to the Chicago boutique.

The stunning concept store will take you through the complete experience, from the gown and accessories to the décor to intimates like lingerie and cologne. The bridal salon is staged with a runway-like display of mannequins showcasing the season’s gown collection, ethereal numbers in shades of champagne, blush and ivories. Equally impressive are the plush, boudoir-like fitting rooms, large enough for the bride, her family, and friends!

In the décor salon, customers can pull from stocked drawers and cubbies to design their desired event vision.

Ostrich feathers and beads come together in whimsical hairpieces in the accessories salon suited for Grecian goddesses.

And if you fancy something blue, try on the sweet polka dotted Bettye Muller heels with vintage beaded bows for size.

The well-branded event would not be complete without French-inspired fare and a silhouette cutout artist. BHLDN officially opened its grand doors to the public yesterday on Valentine’s Day, appropriately so.

VISIT: 8 East Walton Street, 312.573.2573

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